Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and/or shared when you visit or make a purchase from “Site”).

We will not transfer your personal data, including but not limited to your name, postal- and email-address, purchase history (qty of purchases you have made in the last 30 days) to third parties. This does not apply to our service partners which are engaged with the execution of your order on our behalf and therefore are provided with the data necessary. That is in particular the credit institute or rather your chosen payment service provider in charge of payment needing your payment data and to the required extent also the shipping company in charge of delivery.


You may visit our website without disclosing personal data. When you visit the Site, we automatically collect and store certain information about your device without reference to persons, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device . Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” Contact forms, surveys and setting up accounts are other ways we collect and store certain information about you.

These data are analyzed solely to improve our online shop offers without any conclusion regarding your person being possible. Data with reference to persons, i.e. particulars (first name, surname, postal address, email-address, phone number, email newsletter signup approval and bank account or rather credit card details) are only being collected if disclosed voluntarily in the course of your order or the opening of a customer account. We are using these provided data without your specific consent as far as it is necessary for the conclusion, execution or termination of the contract, in a nutshell: for contract purposes, e.g. without limitation to execute your payment as well as to deliver the goods you ordered. In addition we are using your email-address to inform you about our acceptance of your contractual offer and the respective status of your order.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additional ways we collect information about you.

When you purchase products and services from us in store, online, or over the phone. We refer to this information as “Order Information”.
When you access our website or use any of our mobile Apps. Our website also uses cookies; to find out more about the use of cookies and how you can manage them, please read our Cookie Policy.
When you join our VIP or Loyalty programs.
When you contact us with online forms or we contact you to take part in surveys, competitions or promotions.
When you contact our customer services team in store, online or over the phone.
When you engage with us on social media (by mentioning/tagging us or by contacting us directly).

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Perso